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ISMAT 22973

Fashion Photography

Fashion and Textile Design and Production
  • ApresentaçãoPresentation
    The Photography curricular unit is practical in nature and aims to awaken students' aesthetic sensitivity to photography, with a focus on creating fashion images. Students should be able to communicate the concepts, stories and trends of fashion brands and designers. It is a curricular unit that introduces students to the practice of photography in the context of fashion, seeking to develop their visual culture, encouraging research and communication and enabling them to engage in dialogue and teamwork.    
  • ProgramaProgramme
    Principles of photography: Light as the most important element in photography The human eye and photography; Camera operation: Setting and Focusing; Aperture; Shutter; Image composition: Lighting; Points of view; Subject to be photographed; Inspiration for fashion photography; Studio and outdoor work; Working with natural and artificial light Working teams in fashion photography Selecting the best photographs Fashion photography: Editorial, Campaign; Beauty; Portrait.
  • ObjectivosObjectives
    Learning objectives: Know how to adapt photographic techniques to the concept defined for the photograph. Knowing how to identify suitable settings for the subjects to be photographed; Know how to identify creative responses to the photographer's needs; Know how to analyze the suitability of the means to the idea or intentions for taking photographs; Know how to express opinions and discuss positions based on sensitivity, experience and knowledge acquired in the field of photography; Develop a sense of individual research in the search for solutions that correspond in some way to artistic sensibility; Contribute to the integration of knowledge and manual skills, realising work by applying knowledge of chosen materials and techniques; Conceive fashion photography images for use in various media.
  • BibliografiaBibliography
    BARTHES, Roland - A Câmara Clara. Notas sobre a Fotografia. Lisboa. Portugal: Edições 70, 2006. ISBN: 978-972-44-1349-5. BERGER, John - Sobre o Olhar. Barcelona. Espanha.: Editorial Gustavo Gilli, 2003. HEDGECOE, John - O manual do fotógrafo. 6.ª Edição. Porto. Portugal: Porto Editora, 1996. FREEMAN, Michael - Grande Manual de Fotografia. Lisboa. Portugal: Editorial DinaLivro, 1993. JOLY,  Martine - A imagem e os Signos. Lisboa. Portugal: Edições 70, 2005. JOLY, Martine - Introdução à Análise da Imagem. Lisboa. Portugal: Edições 70, 1999. LANGFORD, Michael - Fotografia Básica. Lisboa. Portugal: Editorial DinaLivro, 1996. SIEGEL, Eliot - Curso de Fotografia de Moda. Barcelona. Espanha: Editorial Gustavo Gilli, 2012. ISBN: 978-84-252-2508-6  
  • MetodologiaMethodology
    Visual and exemplary presentations will focus on various important aspects of photography. In the classroom, the assignments proposed for assessment will be introduced, with the teachers assistance, but students will be expected to develop work independently. The assignments are essentially practical, involving research, planning, organization and execution. Student-centered teaching and learning-by-doing are encouraged, with the teacher facilitating the learning experience.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não